Göhler Wins the German Brand Award 2026
Double "Winner" at the German Brand Award 2026 – for the project "When Values Become Visible"
Berlin, June 25, 2026 – Göhler Anlagentechnik has been honored with the German Brand Award 2026 – in the categories
Excellent Brands – Employer Brand of the Year
Excellent Brands – Industry, Machines & Engineering
The award recognized the project “When Values Become Visible,” through which the family-owned company repositioned its brand for its 75th anniversary.
Göhler was deliberately quiet for a long time: strong in substance, but barely visible in communication. The anniversary marked the beginning of a new chapter. The award-winning project encompasses a comprehensive rebranding with a new web presence, an independent employer brand with its own design system, and an AI-generated film that tells the company’s 75-year history with the founder. Through a new channel, Göhler also specifically addresses a younger target audience – a response to the skilled labor shortage, demographic change, and the evolving expectations of Generations Y and Z.
The award underscores the consistent evolution of the brand and its clear positioning as a reliable partner for demanding solutions in plant engineering. As an expert in industrial services and plant construction, Göhler Anlagentechnik combines technical expertise with practical implementation and supports clients in complex projects involving planning, construction, modernization, and service.
75 YEARS OF GÖHLER – IF NOT NOW, WHEN? OUR NEW VISUAL IDENTITY IS DESIGNED TO SHOW WHAT DEFINES US: MODERN, CLEAR, STRUCTURED – JUST LIKE OUR SOLUTIONS.
MICHAEL GÖHLER
MANAGING PARTNER
When Values Become Visible
The Jury’s Statement
For its anniversary, Göhler transforms a deliberately understated corporate brand into an employer brand that makes values more clearly visible without denying its origins. Instead of a radical restart, the project focuses on the precise evolution of existing elements and derives from them a consistent visual identity for career communication, social media, and recruiting. The result is a presence that combines technical competence and human connection, making it significantly more accessible to new skilled workers in the region.
WE WANTED A VISUAL IDENTITY THAT COMBINES TECHNICAL EXCELLENCE AND HUMAN CONNECTION WHILE MAKING AN IMPACT. WITH THE NEW DESIGN, WE SET A STANDARD FOR CLARITY, RECOGNITION, AND VALUES – STRONG IN THE B2B MARKET AND ATTRACTIVE TO YOUNG TALENT.
NILS KITTLER,
MARKETING PROJECT MANAGER
This moment
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